CES 2016: Beyond Ultra HD with Dolby Vision


CES 2016: Beyond Ultra HD with Dolby Vision, Vizio brings its first TVs with Dolby Vision to CES, promising richer colors and a wider dynamic range than seen before.

CES 2016 In years past, attendees of the Consumer Electronics Show have come to see the latest in TV technology, from curved screens to ultra-high definition 4K sets.

Now, get ready for Dolby Vision.

TV manufacturer Vizio is the first to showcase the new technology from audio pioneer Dolby. The company has been best known for high-end audio reproduction in movie theaters, but is now also moving into video. The first two Vizio Reference Series set with Dolby Vision will be displayed at the Consumer Electronics Show, which begins Monday in Las Vegas.

Matt McRae, Vizio’s chief technology officer describes the images as “dramatic. The blacks are inky black and the brights so bright, your eyes will dilate, it makes you feel like you’re there.”

The Dolby Vision TVs start with traditional 4K, which is four times the resolution of standard high-definition, and adds high dynamic range and built-in surround 5.1 sound, while promising more colors, blacker blacks and whiter whites in a backlit display. The Reference series models have built-in “smart” TV for Internet apps like Amazon Prime, Netflix and VUDU.

Dolby Vision’s promo for its technology promises to transform your TV viewing experience “with astonishing brightness, contrast, and color.”

Vizio, best known for its high quality but lower priced TVs, is going outside it’s comfort zone with the Dolby Vision products. A new 65-inch, out in January, will sell for $6,000, while the 120 inch will only set you back $130,000, but McRae expects the technology and lower prices to eventually migrate to other sets.

Like the early 4K TVs, there’s little programming in Dolby Vision at first, just a handful of movies, including the Mad Max and Great Gatsby remakes and the Man of Steel film, available via the Vudu streaming service.

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