LG K Series To Begin Rollout in Key Markets Globally

LG K Series To Begin Rollout in Key Markets Globally

LG K Series To Begin Rollout in Key Markets Globally

Premium Design, Advanced Camera Technology and Unique UX Offered at Competitive Price

SEOUL, Jan. 28, 2016 LG Electronics (LG) will begin rolling out two of its K Series models, the K10 and K4, in key global markets including CIS and Europe starting this week. Stage two of the rollout will commence in the weeks to come in Latin America, the Middle East and Asia.

LG’s K Series, which was unveiled at CES 2016, is important to LG because of its mass-tier appeal. The K Series was designed with a premium look and feel and offers advanced camera features without a premium price. The glossy pebble design language of the K10 is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless look. An intricately woven back cover provides optimal grip, preventing the phone from slipping out of users’ hands.

Aimed at a younger audience who enjoy consuming content on their smartphones and actively sharing on social media, the K10 features a 5.3-inch HD In-cell Touch Display, premium-level camera specifications  up to 13MP on the rear and 8MP on the front  with an ample 2,300mAh battery.

The K4 is an entry-level device with best-in-class practicality, featuring a 4.5-inch display, 8GB of memory and LTE connectivity. The smartphone incorporates a sleek design that flows naturally into the bezel for a much more comfortable and secure grip. The K4 offers LG’s uniquely familiar camera UX such as Gesture Shot and Flash for Selfie inherited from its G Series, making it a standout among competitors.

“Affordable mass-tier phones with advanced features are becoming more and more important,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “Our newest K Series is designed for our consumers to experience LG’s premium design philosophy and optimized mobile experience across disparate smartphone categories,”

LG K10 Key Specifications:

Display: 5.3-inch HD In-cell Touch
LTE: 1.2GHz or 1.3GHz Quad-Core / 1.14GHz Octa-Core
3G: 1.3GHz Quad-Core
LTE: Rear 13MP / Front 8MP or 5MP
3G:Rear 8MP / Front 8MP or 5MP
RAM: 2GB / 1.5GB / 1GB
ROM: 16GB / 8GB
Battery: 2,300mAh
Operating System: Android 5.1 Lollipop
Size: 146.6 x 74.8 x 8.8mm
Network: LTE / 3G
Colors: White / Indigo / Gold
Others: 2.5D Arc Glass / Gesture Shot / Tap and Shot / Gesture Interval Shot*

LG K4 Key Specifications:

Display: 4.5-inch FWVGA
Chipset: 1.0GHz Quad-Core
Camera: Rear 5MP / Front 2MP
Memory: 1GB RAM / 8GB ROM
Battery: 1,940mAh
Operating System: Android 5.1 Lollipop
Size: 131.9 x 66.7 x 8.9mm
Network: LTE
Colors: White / Indigo
Others: Gesture Shot / Flash for Selfie

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